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• To hold the representation of health insurance and related products and services as a professional and public trust and do all in our power to maintain its prestige.

 

• To keep paramount the needs of those whom we serve.

 

• To respect our clients' trust, and to never do anything which would betray their trust or confidence.

 

• To give all service possible when service is needed.

 

• To present policies factually and accurately, providing all information necessary for the issuance of sound insurance coverage to the public we serve.

 

• To use no advertising which may be false or misleading.

 

• To consider the sale, service and administration of health insurance and related products and services as a career, to know and abide by the laws of any jurisdiction Federal and State in which we practice and seek constantly to increase our knowledge and improve our ability to meet the needs of our clients.

 

• To be fair and just to our competitors, and to engage in no practices which may reflect unfavorably on us or our industry.

 

• To treat prospects, clients and companies fairly by submitting applications which reveal all available information pertinent to underwriting a policy.

 

• To extend honest and professional conduct to our clients, associates, fellow agents and brokers, and the company or companies whose products we represent.